Falling Gas Prices Making Canadians Even More Attentive: CAA survey

December 30, 2014, Saint John, N.B. – Low gas prices may be plentiful this holiday season, but if anything they have sparked Canadian consumers to pay even more attention to prices, a Canadian Automobile Association (CAA) survey shows.

Among the findings of CAA research released today:

  • Lower prices are making people even more attentive to gas prices than they were before (43% say they are paying more attention to the price of gas than just a few months ago).
  • Nearly one in four say they are more willing than ever to go out of their way to find cheap gas (23%).
  • Many (45%) believe the price will fall further. 
  • But most see it as a short-term phenomenon (76% think that within six months prices will rise).

“Canadian consumers paid a lot of attention to the rising price of gas over the past few years, but the falling prices in recent weeks are proving to generate even more,” says Gary Howard, Vice President of Communications at CAA (Atlantic). “Canadians are smart to keep an eye on prices, because even with generally low prices, we are regularly finding differences of as much as five cents a litre within markets.”  

As a consumer service, CAA provides two ways for consumers to track prices. CAA Gas Prices, located at getgasprices.ca, provides daily, weekly, monthly and yearly average prices for Canada, all provinces and over 110 cities. The CAA app for mobile devices shows prices at over 11,000 individual gas stations across Canada, updated at least nine times a day. Both services are free and available to anyone.

The CAA poll surveyed 1,027 Canadians between Dec. 5 and Dec. 12. A probability sample of the same size would yield a margin of error of +/-3.1 per cent, 19 times out of 20.

About CAA

The Canadian Automobile Association (CAA) is a federation of nine clubs providing more than six million Members with roadside assistance, Member Rewards and comprehensive automotive and travel services. CAA also advocates on issues of concern to its Members, including: road safety, the environment, mobility, infrastructure and consumer protection.

Gary Howard
Vice President, Communications
CAA (Atlantic)

Claire Ryan
Manager, Public Affairs
CAA (Atlantic)

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