CAA Launches Atlantic Canada’s Worst Roads Campaign

Saint John, NB – For the third year, Atlantic Canadians will be able to submit their vote when it comes to which roads are the regions worst to drive on. Through May 31, CAA will be asking all Atlantic Canadians to vote for Atlantic Canada’s Worst Roads. Any and every road in Atlantic Canada, in Newfoundland & Labrador, Prince Edward Island, Nova Scotia, and New Brunswick is eligible to be named Worst Road.

Drivers and non-drivers are invited to submit their votes online at www.atlantic.caa.ca/worstroads, or votes can be cast via the Worst Roads app on the CAA Atlantic Facebook page at www.facebook.com/CAA.Atlantic.

The Atlantic Canada’s Worst Roads campaign is an opportunity for all Atlantic Canadians to have a say in which roads are in need of attention. Poor road conditions affect everyone, so CAA is reaching out beyond its Membership and inviting everyone across the region to have their say. The results will be compiled and a top list of Atlantic Canada’s “Worst Roads” will be published after the campaign closes.

Roads and driving safety have always been a priority to CAA. In addition to putting a focus on troublesome and even dangerous road conditions in the region, the campaign is expected to actively encourage municipalities and other jurisdictions to take action and make repairs. In the past, the campaign has brought a great deal of attention to our roads through the media as well as social media sites.

The campaign offers the opportunity to send a strong message to politicians about the declining state of roads and why it’s important to repair them. Atlantic Canada’s Worst Roads will tangibly demonstrate that people care enough to take notice and make the time to submit their vote.

Those who vote will have the chance to win a $500 CAA Automotive gift certificate.

Ongoing road maintenance is essential to ensure that we all can enjoy safe, economical, environmentally responsible and pleasant drives to work, school and play. Through its research, CAA has established that by the time you add up the costs of traffic congestion, repair costs, municipal and gas taxes and various other costs, a bad road could cost the average motorist up to $3,000 per year.

For more information contact:

Gary Howard
Vice President Communications
Phone: (506) 649-6288; 1-800-471-1611
Fax: (506) 649-6890
Email: ghoward@atlantic.caa.ca

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