CAA Atlantic Consumer Email Policy

(Canada’s Anti-Spam Law, Bill C-28)

In 2010, the Government of Canada passed the Fighting Internet and Wireless Spam bill, Bill C-28, however, the majority of the legislation came into effect on July 1, 2014.

The legislation covers many types of electronic communications, including how Commercial Electronic Messages (CEMs) may be sent and received in Canada. The law will be enforced by the Canadian Radio-television and Telecommunications Commission (CRTC), the Competition Bureau, and the Office of the Privacy Commissioner.

CAA Atlantic has always honoured the request of Members relative to the transmission of CEMs. Every CEM sent by CAA Atlantic includes the identification information required by this legislation, as well as an “unsubscribe” mechanism. Members have the option to change what information they receive from CAA Atlantic at any time. CAA Atlantic does not sell or share Member contact information with any of our Partners.

CAA Atlantic regularly uses CEMs to communicate with Members, as we believe it to be the best way to let Members know about rewards and savings at local retailers, contests, exclusive Member travel offers, and Members-only savings on insurance products.

Members who choose to unsubscribe can still be sent emails when a transaction has occurred or is required such as Membership renewals, travel plans and confirmations, and insurance purchases, as this type of communication is not considered a CEM.

In order to comply with this legislation, CAA has taken the following approach:

  • CAA will be assuming implied consent for Members entered into the system prior to July 1, 2014 as supported and outlined in section 9(a) and section 10(a) (see below). Prior to July 1, 2014, CAA assumed that by joining, Members implied their consent to receive information about the products and services CAA and its partner offers Members.

(9) Consent is implied for the purpose of section 6 only if

(a) the person who sends the message, the person who causes it to be sent or the person who permits it to be sent has an existing business relationship or an existing non-business relationship with the person to whom it is sent

The Definition of “existing business relationship”:

(10) In subsection (9), “existing business relationship” means a business relationship between the person to whom the message is sent and any of the other persons referred to in that subsection — that is, any person who sent or caused or permitted to be sent the message — arising from

(a) the purchase or lease of a product, goods, a service, land or an interest or right in land, within the two-year period immediately before the day on which the message was sent, by the person to whom the message is sent from any of those other persons

  • CAA Atlantic will seek expressed consent from all new Members who join after July 1, 2014. All new Members will continue to be asked if they wish to receive CEMs from CAA as part of the registration process, as has always been our practice.
  • Current Members who do not have an email address on file will also be asked for their email addresses, and if they would like to receive CEMs from CAA Atlantic as opportunities to do so arise.
  • Those who do want to receive CEMs (both new and current Members) from CAA Atlantic will be sent a confirmation email, which they must accept to complete the opt-in process. This step ensures that there is a record of expressed consent going forward.

Should you no longer wish to receive promotional materials from CAA Atlantic or any of its subsidiaries and/or partners, simply contact CAA Atlantic and request that your name be removed from our offer-distribution lists:

  • Call us at 1-800-561-8807
  • Send us an email at
  • Visit your nearest CAA Atlantic Member Service Centre


For additional information:

Gary Howard

Vice President of Marketing and Communications / Chief Privacy Officer
T: 506-649-6299
F: 506-649-6890

Becky Knox

Manager of Public Affairs
T: 506-649-6271
F: 506-653-9500